Clear for your users, valuable for your business.
UI/UX design is not a visualization task. It starts with understanding what the user wants, where they get stuck, and why they give up.
At VOYA, research and design are not separate disciplines — they are a single decision-making process. Every screen is a proven hypothesis.
SaaS-Focused Expertise
We design SaaS's critical flows with our experience
Deep UX Expertise
We get to the root of the problem, decide with data
Product-Focused Approach
We architect products, design how they work
We address user needs and business goals together, designing easy-to-use, consistent digital products ready to grow.
VOYA understood our needs accurately, and their fast-moving team and transparent communication helped us make the right decisions.
Pelin KOPUZ
Product Chapter Lead
From idea to growth, we design together.
Whether developing a new product or renewing an existing experience, we shape the process around your product's needs.
Discover and Shape
Design and Bring to Life
Grow and Scale
Analyze and Structure
We understand users, the business model, and the product's needs. We set priorities and lay the foundation of the experience.
Design and Test
We design flows and interfaces. We test the experience with prototypes and improve it with what we learn.
Develop and Scale
We support the design's implementation with the software team. As the product grows, we evolve the experience and design system together.
As your product grows, we evolve the experience together.
We ensure that new features, different user roles, and changing needs work consistently within the same product.
55+ projects
UI/UX design and research projects completed
32 companies
shaped their products with Voya
10 weeks
average time from research to prototype
94%
customer satisfaction score
We shape the right experience by learning.
We apply what we learn from research, design, and testing to the product at every step. This makes it clear why each decision was made and what it improved.
We reduce unnecessary steps, simplify decisions, and design flows that guide users toward their goals.
Something isn't working. But why?
We identify where users struggle
and clarify together what we need
to improve.
Are users abandoning the process halfway through?
We identify where users struggle in registration, application, and payment flows. We simplify the steps that make completion difficult.
Are new features not getting the attention you expected?
We research which need the feature addresses and how it is used. We design experiences that make it easier to discover and use.
Does using your product take too much time?
We examine the points that make it harder to find information and complete actions. We turn complex processes into clearer flows.
Are screens drifting apart as the product grows?
We build a consistent structure with shared components and design rules. We ensure new screens evolve with the same product language.
Want to redesign but don't know where to start?
We evaluate the current experience together with user needs and business goals. We clarify what to keep and what to change.
Does the designed experience fail to reach the live product as intended?
We work closely with the development team, clarifying screen states, interactions, and component behaviors. We support the accurate handoff of the design into implementation.
We design every part of a great experience together.
From research and interfaces to user flows and design systems, we approach your product as a whole.
User Research
We discover users' needs, habits, and the points where they struggle.
Information Architecture and User Flows
We organize content and interactions, shaping the paths users take to reach their goals.
Wireframes and Prototypes
We make the product's structure and interactions tangible, creating an experience that can be tested before development.
Interface Design
We design clear and consistent web and mobile interfaces that reflect your brand's character.
Usability Testing
We test critical flows with users and feed the points where they struggle back into the design.
Design System and Developer Handoff
We create reusable components and deliver designs with the details the software team needs.
We build the right experience step by step.
At every stage, we clarify what we want to solve and move forward together with your team.
We clarify the goals
Together, we define your business goals, the product's current state, and the project scope.
We understand the user and the product
We uncover needs by reviewing research, existing data, and user feedback.
We structure the experience
We create the information architecture and critical user flows, clarifying how each screen will work.
We design the interface
We shape the visual hierarchy, components, and interactions around your product's needs.
We test and improve
We evaluate prototypes with users and improve the design based on our findings.
We support implementation
We prepare designs for development and follow up on implementation details with the software team.
Why VOYA?
Every digital product is different. We shape the process from research to launch, aligned with user and business goals.
300+ Projects, 19+ Years of Experience
Similar problems we've solved across fintech, SaaS, dashboards, e-commerce, and mobile allow us to start from knowledge — not from scratch.
Data-Driven Decisions
We back every design decision with user behavior, existing data, and usability testing. Evidence replaces intuition.
Cross-Industry Perspective
By connecting the best solutions from different fields, we produce more creative and effective results.
Product-Focused Approach
We don't see digital product design as just screen layouts. We clarify business goals, user motivations, and critical flows to turn design into a system that solves real problems.
Scalable Design
With a component-based design system, product language, consistency, and speed are maintained even as the team grows.
Deep Product Experience
Having solved similar problems across different product types enables us to deliver solutions faster.
Continuous Improvement
It doesn't end at launch. We maintain product quality through new features, onboarding optimizations, and reducing design debt.
Scalable experiences for different industries
Every industry has its own challenges and opportunities. VOYA has designed experiences for 50+ brands from fintech to healthcare, SaaS to e-commerce. Here's our industry-aware design approach:
Fintech products
We design payment, wallet, investment, and financial transaction experiences with a focus on trust, speed, and clarity.
SaaS platforms
We transform complex business processes into simple, learnable, and scalable product experiences.
Mobile applications
We design fast, fluid mobile experiences that align with user habits on iOS and Android.
Dashboard systems
We transform data-heavy screens into readable, manageable interfaces that facilitate decision-making.
B2B platforms
We design clear and controlled user experiences for multi-role, multi-permission platforms with operational processes.
Service-based digital products
We make reservation, ordering, application, and operation flows more understandable and completable for users.
Our featured works
Explore our experience and result-driven projects.
MOBILE APP / FOOD DELIVERY
COFFY
Coffee Order & Delivery App
Coffy is a coffee chain renowned for its high-quality beans sourced from Colombia and Ethiopia, and its unique pricing policy. Offers a diverse range of coffee and fresh food items, all available at a single price point.
View Case
MOBILE APP / FOOD DELIVERY
Dominos
Ye-Kazan A Rewarding Loyalty Program
As one of the world's largest pizza chains, Domino's offers its customers not only fast delivery but also attractive deals. The Ye-Kazan loyalty program enhances the ordering experience, adding extra value with every purchase.
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MOBILE APP
Domino's Wallet: A Clearer, More Convenient Balance Experience
We have completely revamped the web and mobile application experience to make it easier for Domino's users to load balances, earn gift balances, and track wallet activities. With the new wallet flow, users can now manage their balances, loading histories, campaign winnings, and promotional code transactions in a clearer, more accessible, and brand-consistent experience.
View Case
WEB APP / SAAS
Rezervem
An Extraordinary Reservation Experience
Rezervem is a comprehensive digital platform designed to streamline operations and enhance user experience.
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WEB APP / FINANCE
Hayat Finans
Digital Banking Platform
Hayat Finans enlisted our expertise to create a revolutionary internet branch, designed to offer its users round-the-clock access to banking services, enabling them to effortlessly conduct transactions at any time and from any location.
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MOBILE APP / INSURANCE
Neova Sigorta
Innovative Insurance Solutions
NEOVA Sigorta offers innovative insurance solutions across auto, home, health, and business. With a customer-focused approach and emphasis on digitalization, it aims to provide the most suitable coverage for its clients.
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MOBILE APP / SAAS
Dijital Bayim
Digital Marketing Platform
Dijital Bayim is a digital marketing platform for businesses. Reach your target audience instantly with customized designs tailored to your brand.
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WEB & MOBILE APP / SAAS
Fizbot
Sales Navigator For Real Estate Agencies
Fizbot Sales Navigator is the sales management platform specifically designed for real estate offices. It enhances the speed and follow-up of consultants while allowing offices to seamlessly track, measure, and manage performance.
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MOBILE APP / FOOD DELIVERY
Homeless Chef
Food Delivery App
Homeless Chef, located in Istanbul's lively Karaköy district, is a culinary destination where the charm of street flavors meets affordable luxury. Inspired by the bustling streets of vibrant cities, Homeless Chef offers a unique...
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WEB APP / SAAS
Datarul
Enterprise Data Governance Solution
Datarul is a start-up that provides data governance solutions and grows with its own resources, aiming to facilitate the data management processes.
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WEB - MOBILE & APP / HEALTH
360 Sağlık
Home Health Services
360Sağlık by Doğan Holding, introducing a health platform that facilitates access to services and enables home treatment opportunities without wasting time. Our efforts extend from user research to digital designs and app development, aiming to enhance patient experiences.
View CaseWhat are our
clients saying about us?
Discover what our clients enjoy most while working with us.
One of the aspects we were most satisfied with while working with the VOYA team was our ability to always maintain open and comfortable communication. Their friendly approach, experience, and constructive perspectives made the process of designing our new application quite easy for us. Thanks to their sincerity and expertise, we were able to follow every step of the project comfortably and were extremely satisfied with the final result.
At Rezervem, we designed not just a reservation application for restaurants, but a premium experience.
During this process, the VOYA team became a business partner who quickly understood our needs, was accessible at every step, and action-oriented. Thanks to a smooth and efficient workflow, we delivered exactly the user experience we aimed for.
As Hesapkurdu, during our collaboration with VOYA, we worked with a solution-oriented team that added value to both our user experience and our business goals while offering the most advantageous financial opportunities to our users.
During the design process carried out for a complex data management SaaS like Datarul, VOYA’s approach of reading the process correctly was decisive for us.
Their communication-centered way of working ensured that needs were clarified and the process progressed efficiently. Thanks to their SaaS experience, the result was a sustainable and manageable product.
While redesigning the application, we carried out a comprehensive UX process centered on user experience and added new features to the product. The VOYA team understood the process very well and, by also analyzing competitors in the industry, enabled us to move forward with the right recommendations. Thanks to the evaluations we made together, we made the most accurate decisions. Throughout the process, communication and project management were exactly at the level we expected.
Perapole’s multi-layered SaaS structure and intensive dashboard needs required addressing the process with a correct UX setup from start to finish. VOYA handled the entire process holistically, from user flows to the design system, bringing the product to a more manageable and sustainable point. Their ability to produce fast and flexible solutions to our needs was a factor that greatly eased the process.
We carried out the entire design process of the AI-powered Clovy application together with VOYA, from the idea stage to its transformation into a product.
In this startup-driven process, VOYA’s guiding approach ensured that the product was shaped on a solid foundation.
While reworking Connexease’s multi-messaging infrastructure, we carried out a holistic design process covering both the dashboard and the website.
Thanks to VOYA’s command of the process and fast feedback, our communication-related operations became more organized and efficient. This smoothly progressing process provided significant operational convenience.
The VOYA team’s approach of treating the process not just as a job but as a genuine partnership, and their meticulous evaluation of every detail, was quite impressive for us. Their sensitivity to fine details and the responsiveness they showed to our needs resulted in an outcome that truly resonated with us. With this approach, we wholeheartedly recommend VOYA to everyone considering working together.
Working with the VOYA team was a truly enjoyable experience for us. They accurately understood our needs, shaped the process together with us, and approached every stage with open, solution-oriented thinking. We believe the resulting design accurately reflects Alfabemy’s needs and we are very pleased with this collaboration.
Ready to talk
about your project?
Do you have a clear vision regarding the ideas, goals, requirements, and desired outcomes for your project? Let's take the first step together by setting up a meeting to bring all of these to life.