DOMINO'S PIZZA

Domino’s Ye-Kazan: Loyalty Program UX/UI Redesign

We redesigned user flows and the interface for Ye-Kazan, Domino’s Türkiye’s loyalty program, to make reward tracking and redemption easier to understand.

Domino's Ye-Kazan loyalty program mobile app screens

Services

Product Design
UI/UX Redesign
UX Research & User Flows
Project Management

Industry

Mobile Food Ordering & Loyalty System
Digital Pizza Experience
Restaurant Tech

The Challenge and Project Goals

Ye-Kazan users had difficulty tracking their collected slices and understanding how close they were to a reward.

The rule was simple: earn slices through orders and collect them towards a reward. But limited visibility into progress, redemption conditions and expiry dates made the next step unclear. The interface also needed to reflect Domino’s brand identity more consistently.

VOYA reviewed the existing flows and redesigned how progress, redemption steps and activity history were presented. The goal was a loyalty experience in which users could understand what they had earned and what they could do next.

Services

Product Design
UI/UX Redesign
UX Research & User Flows
Project Management

Industry

Mobile Food Ordering & Loyalty System
Digital Pizza Experience
Restaurant Tech

Our Research and Design Process

We translated findings from the existing flows into wireframes and interface designs aligned with the brand. We explored reward tracking and redemption through prototypes and handed the designs over to the development team.

1

Research and Planning

Understand the existing flow and user needs.
Competitor analysis, user feedback and existing data were reviewed. Unclear reward mechanics and steps in the user journey helped define our design goals.
2

Design and Prototyping

Make reward progress and redemption visible.
We created wireframes and interface designs. Visuals clarifying collected slices, progress towards rewards and redemption conditions were brought together with Domino’s brand language.
3

Handoff and Testing

Evaluate prototypes and hand over the design.
User testing was conducted on prototypes, and design refinements addressed the clarity of the flow. The designs were handed over to the development team.
4

Design Refinement

Bring feedback into design decisions.
Reward progress, redemption conditions and guidance were clarified within the same flow. User feedback and brand consistency informed the design decisions.
Domino's Ye-Kazan reward progress screens
Domino's Ye-Kazan loyalty program creative process screens

What We Changed in the Loyalty Experience

We addressed the visibility of reward progress, redemption conditions and past activity together. The following screens show the design decisions developed in response to problems in the existing flows.

Old and new interface comparison for Domino's Ye-Kazan reward tracking

Making Reward Progress Visible

The new design brings collected slices and progress towards the next reward into a single area that users can review at a glance.
The previous flow did not clearly show collected slices, remaining steps or expiry dates. The redesigned progress area brought this information together.
Previous Design
Mobile app screens showing the Domino's Ye-Kazan reward redemption flow

Simplifying Reward Redemption

How to use a reward and when it expires were presented alongside the redemption steps.
The previous flow left the next step unclear after users earned a reward. The new design brings redemption conditions, expiry dates and checkout guidance into the same journey.
Previous Design
New brand-aligned UI design screens for Domino's Ye-Kazan

Building a Consistent Interface

Colors, typography and icons were aligned with Domino’s brand language. Reward information and actions were organized within a consistent visual hierarchy.
Domino's Ye-Kazan activity tracking and reward history screens

Activity and Reward History

The new design gives users one place to review campaign activity and earned rewards.
The previous flow did not bring campaign activity and earnings together. The activity area was reorganized to connect transactions with reward information.
Activity and reward history were designed to make past actions, available rewards and expiry information visible.

From Old to New

The homepage badge, progress screens and campaign details were redesigned as parts of one experience. The comparisons show how reward information and the next step were made visible in the design.

Domino's Ye-Kazan homepage badge design

Homepage Ye Kazan Badge Design

The Ye-Kazan badge was designed to make the loyalty program visible on the homepage, establishing an entry point within the ordering experience.
Domino's Ye-Kazan user journey screen design

A Clearer and Easier Journey

Collected slices and the next step were presented within the same flow. The design aimed to help users understand their progress and next action.
Domino's Ye-Kazan campaign detail screen design

Fun and Clear Details

Campaign details prioritized reward conditions and redemption information. The information hierarchy was organized to help users find the details they needed.
Domino's Ye-Kazan loyalty program visual experience design

Show Your Loyalty Instantly!

Progress and rewards were communicated through visuals aligned with Domino’s brand language. The visual journey brought the program’s mechanics and the steps towards a reward together.

Is your loyalty experience easy to understand and use?

Let’s review how customers earn rewards, track their progress and redeem their benefits.

Let’s discuss your loyalty experience

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Frequently Asked Questions

The Domino's Ye-Kazan project aimed to make the user ordering experience more interactive and valuable through a loyalty program.

In loyalty programs, users need to easily understand their earnings, progress, and rewards. Complex flows can reduce engagement.

The Domino's case study can be used as an example for mobile app UX, loyalty experience, campaign flows, and consumer app design.