360 Sağlık

Home Health Services

Together, VOYA Digital and 360 Sağlık embarked on a mission to create intuitive and compelling UI/UX designs.

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Adem Ay
UX Director
With over 17 years of extensive experience, he offers innovative solutions at VOYA, guiding projects with a unique vision. Striving to achieve a perfect balance between aesthetics and functionality in every design, he prioritizes user satisfaction and the success of the company.
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Şeyda Aydoğdu
Senior Product Designer
Comes to work every day with a drive to create something new. Questioning assumptions about the brands she collaborates with, their websites, and their products, she develops innovative solutions. Every step of the design process deepens her understanding, fostering continuous growth through hands-on learning.
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Kaan Altıntaş
UI Designer
Born in Istanbul and a graduate of Bahçeşehir University's New Media department, a UI Designer passionate about innovation and continuous learning. Pushes the boundaries of design excellence and stays abreast of emerging trends in the industry.
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Fatma Nur Özgilik
Sr. Product Manager
A user-focused product manager with experience in product management and development. Diligently works to understand user needs and deliver effective, design-driven solutions. Experience across various industries and a passion for design contribute to creating projects that are both functional and aesthetically strong. With a commitment to continuous learning and improvement, generates innovative ideas that support teamwork and enhance user experience.
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Project Team
UX Director, Sr.UX Designer, Sr. Product Designer, UI Designer, Sr. Product Manager
SaaSAppHealth Services
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Project Insights

360 Sağlık is a comprehensive platform that offers various healthcare services to users, aiming to improve accessibility and convenience in medical care. Our role was to create a user-centric app that complements the website’s functionality, providing seamless access to home care services, doctor consultations, and personalized health management tools.

We approached the project with a focus on intuitive navigation, ensuring that users—ranging from patients to healthcare professionals—could easily find and interact with the services they need. The app design prioritized accessibility, simplicity, and reliability, which are critical in the healthcare sector.

From user research to prototype testing, every phase of the design process was carefully crafted to enhance the user experience, making healthcare services more approachable and efficient. The result is an app that not only aligns with 360 Sağlık's vision but also elevates the digital health experience, offering users a reliable companion for managing their health needs on the go.

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Project Framework

360 Sağlık App was designed to make access to healthcare services easier and to enhance users' ability to manage their health more efficiently in a digital environment. Throughout the project, we focused on delivering a user-friendly interface and intuitive experience, allowing users to quickly access home care, doctor consultations, and other healthcare services. The app's design prioritized critical elements of the healthcare sector, such as reliability and accessibility, incorporating user feedback at every stage.

Research

In the initial research phase, VOYA conducts an in-depth analysis of user needs, behaviors, and challenges by employing strategies such as interviews and data analytics. This foundational work is pivotal in shaping the design strategy.

UX Design

Throughout the design stage, VOYA develops wireframes and prototypes to visually map out potential solutions. These serve as blueprints for the user interface's structure, layout, and functionality.

UI Design

In the exploration phase, VOYA meticulously investigates user requirements, actions, and challenges by utilizing techniques such as interviews and data analytics. This thorough examination is crucial for guiding the design strategy efficiently.

Testing & Hypotesess

In the evaluation phase, VOYA seeks feedback on these prototypes from users, scrutinizes usability, and refines the designs accordingly. This cyclical refinement process is crucial to ensure the end product aligns with user expectations and requirements.

Furthering

During the design phase, VOYA undertakes the creation of wireframes and prototypes again, this time focusing on visualizing the solutions more concretely. These serve as the foundational blueprints dictating the user interface's structure, layout, and functionality.

Technical Assistance

We facilitated the software team's accurate implementation of designs into code, ensuring a seamless translation of visual concepts into functional applications. Our guidance helped maintain design integrity throughout the development process, aligning technical execution with creative vision.

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Typography and Colors

For the 360Sağlık App, we aimed to create a clean, accessible, and visually cohesive experience. The typography was carefully selected to ensure high legibility across all devices, using modern sans-serif fonts that align with the app's professional and trustworthy tone. The color palette focused on corporate identity by highlighting shades of purple. The sophistication and reliability conveyed by the purple tones were balanced with neutral colors. This combination ensured key elements stood out while providing a highly accessible, user-friendly experience.

Primary Color

38207C
6E4EEF
EFEDFD

Secondary Colors

EBF7FF
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6AC141
FFEEEF
FC555E
FDF9E8
EFC018
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Onboarding and Register

These screens provide a seamless introduction to the app, guiding users through key features and ensuring a smooth registration process. So it sets the foundation for an effortless user experience.

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360 Psychology

Designed to provide a user-friendly experience. Our goal was to create a secure and intuitive platform that users can rely on during their most sensitive processes. Prioritizing privacy and security, we developed a clean and straightforward interface that ensures a safe digital environment. This design meets the needs of both professionals and clients, delivering an experience that adheres to high security standards.

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Appointment & Checkout

Designed to ensure a smooth and efficient user journey. With a focus on simplicity and accessibility, we streamlined the experience so users can easily schedule appointments and complete their transactions with minimal effort.

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App Store Screens
Store screens highlight the app's key features, offering users a clear and professional first impression.
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“ Our collaboration with the VOYA team was characterized by open communication, VOYA team's friendly attitude and expertise streamlined the application design process, ensuring smooth navigation at every step. Their impressive performance and communication flexibility made the experience highly efficient.  ”

Aşkım Gürer
Aşkım Gürer
Head Of Product

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Digital
Product
Design Studio
VOYA Head Quarters
Maslak Mah. AOS 55. Sk. 42 Maslak
Plaza B Blok No: 4 D: 573 Sarıyer,
34485, İstanbul / Türkiye
VOYA Teknokent R&D Office
Üniversite Mah. Sarıgül SK. No: 37/1
Entertech Teknokent Avcılar,
34320, İstanbul / Türkiye