Datarul

Data Governance Product Design

Together, VOYA Digital and Datarul embarked on a mission to create intuitive and compelling UI/UX designs.

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Adem Ay
UX Director
With over 17 years of extensive experience, he offers innovative solutions at VOYA, guiding projects with a unique vision. Striving to achieve a perfect balance between aesthetics and functionality in every design, he prioritizes user satisfaction and the success of the company.
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Şeyda Aydoğdu
Senior Product Designer
Comes to work every day with a drive to create something new. Questioning assumptions about the brands she collaborates with, their websites, and their products, she develops innovative solutions. Every step of the design process deepens her understanding, fostering continuous growth through hands-on learning.
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Abdullah Yılmaz
UI/UX Designer
Focuses on solving real-world problems by creating impactful experiences that blend functionality with creativity. His passion lies in designing digital products that are not only aesthetically pleasing but also intuitive, making technology more accessible and enjoyable for everyone.
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Kutay Güven
Senior Product Manager
Driven by curiosity and committed to exceptional customer focus. He excels in problem analysis and user-friendly solutions, with a proven track record across diverse sectors. A lifelong learner, he is dedicated to enhancing user experiences through design excellence.
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Project Team
UX Director, Sr.UX Designer, Sr. Product Designer, UI Designer, Sr. Product Manager
SaaSAppHealth Services
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Project Insights

Datarul is a robust platform designed to empower organizations by simplifying data governance processes. Our focus was on creating an intuitive, user-centered interface that facilitates seamless access to data catalogs, data lineage, and quality control tools. We prioritized simplicity, reliability, and customizability to address the diverse needs of industries such as finance and healthcare.

From user research to final prototyping, every phase was geared toward enhancing the user experience, offering a platform that optimizes efficiency, transparency, and compliance in managing enterprise data.

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Project Framework

In collaboration with Homeless Chef, we meticulously designed user interfaces and experiences for their app, focusing on intuitive navigation and engaging visuals. Our goal was to create a seamless digital platform that showcases their unique flavors and enhances the dining experience for users. The result is an app that harmoniously combines aesthetics with functionality, reflecting our dedication to crafting user-centric solutions for our clients.

In the app VOYA developed for Homeless Chef, users can easily view the menu, place orders to their address, or opt for pickup from the nearest branch. They can also make payments seamlessly within the app.

Research

In the initial research phase, VOYA conducts an in-depth analysis of user needs, behaviors, and challenges by employing strategies such as interviews and data analytics. This foundational work is pivotal in shaping the design strategy.

UX Design

Throughout the design stage, VOYA develops wireframes and prototypes to visually map out potential solutions. These serve as blueprints for the user interface's structure, layout, and functionality.

UI Design

In the exploration phase, VOYA meticulously investigates user requirements, actions, and challenges by utilizing techniques such as interviews and data analytics. This thorough examination is crucial for guiding the design strategy efficiently.

Testing & Hypotesess

In the evaluation phase, VOYA seeks feedback on these prototypes from users, scrutinizes usability, and refines the designs accordingly. This cyclical refinement process is crucial to ensure the end product aligns with user expectations and requirements.

Furthering

During the design phase, VOYA undertakes the creation of wireframes and prototypes again, this time focusing on visualizing the solutions more concretely. These serve as the foundational blueprints dictating the user interface's structure, layout, and functionality.

Technical Assistance

We facilitated the software team's accurate implementation of designs into code, ensuring a seamless translation of visual concepts into functional applications. Our guidance helped maintain design integrity throughout the development process, aligning technical execution with creative vision.

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Typography and Colors

The Inter font is used to provide a clean and modern look with high readability, suitable for both headlines and body text, ensuring a cohesive visual hierarchy throughout.

Color palette focuses on blue tones, chosen for their association with trust, reliability, and professionalism. These colors help create a calm yet authoritative atmosphere, reinforcing the platform’s emphasis on dependable data governance and a user-friendly experience.

Primary Color

4D8199

Secondary Colors

0B98D9
FA5252
FAB005
37B24D
845EF7
Typography
Font Family
Inter
Aa
Extra Light
Bb
Light
Cc
Regular
Dd
Medium
Ee
Bold

Business Glossary

For the Business Glossary section, the design focused on creating a clear, organized layout that allows users to easily navigate and search for specific terms. The interface was designed to streamline access to business terminology, ensuring that users can quickly find definitions and related data. With a clean and intuitive structure, the glossary supports both novice and advanced users, making it easier to maintain consistency and accuracy in corporate data management.

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Data Lineage

The Data Lineage design visually maps data flows across systems, allowing users to trace the origin, movement, and transformation of data. This clear representation helps users understand relationships between datasets, improving governance and decision-making. The intuitive layout simplifies complex data processes, making it easier to monitor and maintain data integrity at every stage, from source to destination.

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Data Dictionary

The design of the Data Dictionary provides a structured, user-friendly interface for managing data definitions and metadata. It allows users to easily search, categorize, and update data attributes, ensuring consistency and clarity across the organization. The streamlined layout helps maintain uniform data standards and supports efficient governance.

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Explore All Cases

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Homeless Chef, located in Istanbul's lively Karaköy district, is a culinary destination where the charm of street flavors meets affordable luxury. Inspired by the bustling streets of vibrant cities, Homeless Chef offers a unique...

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WEB APP / FINANCE

Hayat Finans enlisted our expertise to create a revolutionary internet branch, designed to offer its users round-the-clock access to banking services, enabling them to effortlessly conduct transactions at any time and from any location.

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WEB & MOBILE / TOURISM

Established in 1998, tatil.com proudly stands as Turkey's first and leading travel portal. Our collaboration with tatil.com is committed to elevating its platform, transforming it from not just a travel portal, but into a journey in itself.

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WEB - MOBILE & APP / HEALTH

360Sağlık by Doğan Holding, introducing a health platform that facilitates access to services and enables home treatment opportunities without wasting time. Our efforts extend from user research to digital designs and app development, aiming to enhance patient experiences.

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WEB APP / SAAS

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MOBILE APP / FOOD DELIVERY

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WEB & MOBILE APP / FINTECH

RUUF Invest aims to provide an innovative platform for real estate investment, allowing users to invest without owning property, optimize their portfolios, and achieve financial growth.

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WEB APP / SAAS

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MOBILE APP / SAAS

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WEB APP / SAAS

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MOBİL UYGULAMA / SAĞLIK

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WEB APP / FINTECH

Figopara is a platform that brings together financial institutions' offers in one place, enabling companies to access funding without waiting and compare costs easily.

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MOBILE APP / INSURANCE

NEOVA Sigorta offers innovative insurance solutions across auto, home, health, and business. With a customer-focused approach and emphasis on digitalization, it aims to provide the most suitable coverage for its clients.

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WEB APP / HEALTH

360Sağlık by Doğan Holding is a comprehensive health platform that streamlines access to medical services and offers convenient home treatment options, saving time and enhancing patient care.

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WEB APP / AI

Ally AI is an AI-powered tool that watches selected videos on your behalf and extracts the key segments you need.

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“ The aspect that made our work significantly easier and facilitated an efficient process while working with the VOYA team was communication. We appreciate the emphasis they place on communication as a solution-oriented design studio, and we highly recommend them to anyone interested in working with them. ”

Mert Yerli
Mert Yerli
Co-Founder & CTO

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Digital
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Design Studio
VOYA Head Quarters
Maslak Mah. AOS 55. Sk. 42 Maslak
Plaza B Blok No: 4 D: 573 Sarıyer,
34485, İstanbul / Türkiye
VOYA Teknokent R&D Office
Üniversite Mah. Sarıgül SK. No: 37/1
Entertech Teknokent Avcılar,
34320, İstanbul / Türkiye