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Don’t add AI to your product.Rethink your product around AI.

We transform existing digital products into experiences where AI is more than a feature: it changes how the product works.

The VOYA chip is in the centre, with Claude on the left and ChatGPT on the right. Tap a chip to animate the light flowing through the circuits. This is a visual interaction.

  • Domino’s
  • Hayat Finans
  • Neova
  • Coffy
  • Sipay
  • Nakitera
  • Yenibiriş
  • Hesapkurdu
From screens to intent

Five screens. One sentence.

AI should be more than another feature. Design for what users want to achieve, not where they should click.

Today

Where should the user click?

Users find their own way to a result through reports, filters and tables.

Connected reports, filters and table screens
AI-native

What is the user trying to achieve?

The user states the outcome; the product prepares the work, and a human approves it.

An AI experience that brings user intent into one interface
AI maturity model

Three levels. Where is your product?

Not every product needs to be AI-native. What matters is knowing where you stand and choosing your next step deliberately.

Level 1 · AI-Assisted

Like navigation

You drive. AI shows the way.

The user’s role

Users manage everything; AI helps. The existing product stays largely the same, while AI speeds up specific tasks.

Level 2 · AI-Integrated

Like a driving assistant

You drive together; AI keeps you in lane and spots risks ahead.

The user’s role

Users make decisions alongside AI. AI actively participates in workflows.

Level 3 · AI-Native

Like autonomous driving

You set the destination and step in when needed.

The user’s role

Users review and approve where needed. The product itself behaves differently; intent becomes the primary interface.

How we work

Transformation in six steps.

We start by understanding the product and its users, not by choosing a model. We bring transformation into the product through validated steps.

  1. Understand

    Understand the product, its users and business goals.

    Product and user map

  2. Identify

    Identify where AI can create real value.

    AI opportunity map

  3. Reimagine

    Rethink existing workflows with AI.

    Intent-based flow concepts

  4. Prototype

    Turn concepts into testable experiences.

    Interactive AI prototype

  5. Validate

    Measure value, trust and control with real users.

    Validation report

  6. Scale

    Bring the validated experience into the product and design system.

    Development-ready design
AI maturity model

Your dashboard may not need a redesign. Maybe you don’t need a dashboard.

Not every product needs to be AI-native. What matters is knowing where you stand and choosing your next step deliberately.

If you’re unsure

AI Opportunity Sprint

Find where AI can create real value in your product in 5–7 days.

5–7 days

If your direction is clear

AI Product Transformation

We turn selected workflows into intent-based experiences and bring them into your product with your team.

Project-based

At the intersection

Product Rescue + AI

While rescuing a workflow, we may discover that AI calls for rethinking it entirely.

For existing products
“We worked with VOYA throughout the design of the AI-powered Clovy app, from the initial idea to the finished product. VOYA’s guidance helped shape the product on a solid foundation.”
Clovy
Caner SamutFounder, Clovy

Adding AI is easy.
Rethinking the product is hard.

Let’s explore what AI can really change in your product, which tasks it can eliminate, and how the experience should be reimagined.