VOYA Blog

Inspiring insights on design, business, and the latest trends in digital product creation. Dive into guides, industry analyses, and creative solutions crafted to spark your ideas.

25 February 2025

Color Psychology in UI Design: How Does It Influence User Decisions? 

UI (user interface) design is based on creating simple, consistent and easily understandable interfaces. Two key elements of user interfaces stand out: typography and color palette. Just as choos...

Product DesignArticle

22 February 2025

Inclusive Design for Digital Health Applications: Accessibility for Everyone 

Inclusive design approaches consider users’ physical and cognitive differences, as well as their access to technology, ensuring that digital products serve a broad and diverse audience effectivel...

Product DesignArticle

26 February 2025

8 UX Tips to Improve User Experience in Fintech Applications

In 2023, the fintech sector accounted for 2% of financial services and it is projected to reach 7% by 2030. As fintech applications continue to expand from digital payment systems and banking app...

Product DesignArticleFintech

25 February 2025

UX Tests: How to Conduct Fast and Effective A/B Tests?

The core idea of UX (user experience) is to understand the desires and needs of users and make improvements that cater to these needs. To understand users' emotions and thoughts, techniques known...

Product DesignArticle

24 February 2025

What Are the Differences Between UX and UI?

When users interact with a website or application, they expect a well-organized interface that provides a fast and seamless experience. A successful digital product should not only attract attent...

Product DesignArticle

07 May 2025

How to Increase User Retention with Design-Driven Strategies

Discover how to increase user retention in mobile apps through design-driven strategies. Enhance onboarding, personalize experiences, and improve visual hierarchy.

Product DesignArticle

01 Jun 2025

VOYA Took the Digital Experience to the Field at Agora Fintech 2025

This blog post shares our experience at Agora Fintech 2025 — what we showcased, who we met, what insights we gathered, and how this experience is shaping our future in the world of UX design for ...

Article

09 Jun 2025

Insights from Money20/20 Europe 2025 – UX and Fintech Trends by VOYA Digital

In the vibrant streets of Amsterdam, at the beginning of June, thousands of people shaping the future of financial technologies came together. Money20/20 Europe is not just a trade show; it’s a s...

Article

23 July 2025

The Importance of UI Kits in Design and Their Contribution to Design System Consistency

How UI kits enhance efficiency and consistency in digital product design and their integration into design systems.

Product DesignArticle

31 July 2025

The Hidden Cost of Bad Design: How UX Design Can Ease the Burden on Support Teams

The more forced features a digital product contains, the more inevitable it becomes that users will frequently reach out for support. At the heart of this issue lies complexity—products that are ...

Product DesignArticle

31 July 2025

Strategic UX: Gaining Competitive Advantage in Financial Products Through User Experience

In today’s digital finance ecosystem, user experience is no longer just about how interfaces look. It is a strategic function tied directly to product success, customer retention, and growth velo...

FintechArticleUX