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HAYAT FİNANS

Digital Banking Platform

Together with Hayat Finans, we created a user-friendly digital platform that meets modern banking needs.

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Project Team

Adem Ay
Adem Ay
Adem Ay
Founder & UX Director
With over 17 years of extensive experience, he offers innovative solutions at VOYA, guiding projects with a unique vision. Striving to achieve a perfect balance between aesthetics and functionality in every design, he prioritizes user satisfaction and the success of the company.
Kaan Altıntaş
Kaan Altıntaş
Kaan Altıntaş
UI/UX Designer
Born in Istanbul and a graduate of Bahçeşehir University's New Media department, a UI Designer passionate about innovation and continuous learning. Pushes the boundaries of design excellence and stays abreast of emerging trends in the industry.
Ege Kına
Ege Kına
Ege Kına
Former UI Designer
Born in Antalya and a graduate of Yaşar University's Visual Communication Design department, she worked as a UI Designer at Voya. Eager to learn and improve every day, she maintains a disciplined approach to her work, constantly seeking new challenges and opportunities for growth.
Şeyda Aydoğdu
Şeyda Aydoğdu
Şeyda Aydoğdu
Senior Product Designer
Comes to work every day with a drive to create something new. Questioning assumptions about the brands she collaborates with, their websites, and their products, she develops innovative solutions. Every step of the design process deepens her understanding, fostering continuous growth through hands-on learning.
Pınar Susüzer
Pınar Susüzer
Pınar Susüzer
Senior Product Designer
Specializing in product design, she prioritizes user experience and places high value on brand identity. By achieving a balance between aesthetics and functionality, she delivers solutions tailored to user needs, creating unique experiences that reflect each brand's distinct image in every project.
Fatma Nur Koyuncu
Fatma Nur Koyuncu
Fatma Nur Koyuncu
Sr. Product Manager
A user-focused product manager with experience in product management and development. Diligently works to understand user needs and deliver effective, design-driven solutions. Experience across various industries and a passion for design contribute to creating projects that are both functional and aesthetically strong. With a commitment to continuous learning and improvement, generates innovative ideas that support teamwork and enhance user experience.
Services
Product Design
UI/UX Design
UX Research & Strategy
Project Management
Industry
Fintech
Banking

Project Team

Adem Ay
Adem Ay
Adem Ay
Founder & UX Director
With over 17 years of extensive experience, he offers innovative solutions at VOYA, guiding projects with a unique vision. Striving to achieve a perfect balance between aesthetics and functionality in every design, he prioritizes user satisfaction and the success of the company.
Kaan Altıntaş
Kaan Altıntaş
Kaan Altıntaş
UI/UX Designer
Born in Istanbul and a graduate of Bahçeşehir University's New Media department, a UI Designer passionate about innovation and continuous learning. Pushes the boundaries of design excellence and stays abreast of emerging trends in the industry.
Ege Kına
Ege Kına
Ege Kına
Former UI Designer
Born in Antalya and a graduate of Yaşar University's Visual Communication Design department, she worked as a UI Designer at Voya. Eager to learn and improve every day, she maintains a disciplined approach to her work, constantly seeking new challenges and opportunities for growth.
Şeyda Aydoğdu
Şeyda Aydoğdu
Şeyda Aydoğdu
Senior Product Designer
Comes to work every day with a drive to create something new. Questioning assumptions about the brands she collaborates with, their websites, and their products, she develops innovative solutions. Every step of the design process deepens her understanding, fostering continuous growth through hands-on learning.
Pınar Susüzer
Pınar Susüzer
Pınar Susüzer
Senior Product Designer
Specializing in product design, she prioritizes user experience and places high value on brand identity. By achieving a balance between aesthetics and functionality, she delivers solutions tailored to user needs, creating unique experiences that reflect each brand's distinct image in every project.
Fatma Nur Koyuncu
Fatma Nur Koyuncu
Fatma Nur Koyuncu
Sr. Product Manager
A user-focused product manager with experience in product management and development. Diligently works to understand user needs and deliver effective, design-driven solutions. Experience across various industries and a passion for design contribute to creating projects that are both functional and aesthetically strong. With a commitment to continuous learning and improvement, generates innovative ideas that support teamwork and enhance user experience.
Services
Product Design
UI/UX Design
UX Research & Strategy
Project Management
Industry
Fintech
Banking
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Research

In the initial research phase, VOYA conducts an in-depth analysis of user needs, behaviors, and challenges by employing strategies such as interviews and data analytics. This foundational work is pivotal in shaping the design strategy.

UX Design

Throughout the design stage, VOYA develops wireframes and prototypes to visually map out potential solutions. These serve as blueprints for the user interface's structure, layout, and functionality.

UI Design

In the exploration phase, VOYA meticulously investigates user requirements, actions, and challenges by utilizing techniques such as interviews and data analytics. This thorough examination is crucial for guiding the design strategy efficiently.

Testing & Hypotesess

In the evaluation phase, VOYA seeks feedback on these prototypes from users, scrutinizes usability, and refines the designs accordingly. This cyclical refinement process is crucial to ensure the end product aligns with user expectations and requirements.

Furthering

During the design phase, VOYA undertakes the creation of wireframes and prototypes again, this time focusing on visualizing the solutions more concretely. These serve as the foundational blueprints dictating the user interface's structure, layout, and functionality.

Technical Assistance

We facilitated the software team's accurate implementation of designs into code, ensuring a seamless translation of visual concepts into functional applications. Our guidance helped maintain design integrity throughout the development process, aligning technical execution with creative vision.

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Project Statics
The VOYA Team dedicated countless hours to analyzing data, engaging in customer conversations, and crafting hundreds of screen designs for the project. Throughout this intensive process, the team remained tightly knit, never losing sight of their collective structure. Their commitment extended beyond the usual boundaries, embracing both the user feedback and the creative challenges of interface design.

5+

Team Member

750+

Component

350+

Screen

2500+

Allocated Hours

100+

Online Meeting

200+

Cup of Coffee

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double-screen
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Responsive Design For Mobile Experience

For Hayat Finans, VOYA designed a seamless mobile responsive interface that enables users to effortlessly carry out transactions on their mobile devices, eliminating the need for a dedicated app. This approach ensures a streamlined and user-friendly experience, facilitating banking activities directly from their smartphones.

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